In the third of a series of deep dives, we focus on drip pricing under the Digital Markets Competition and Consumers Act, the CMA’s guidance and enforcement priorities, and compliance tips for businesses.
| less than a minute read
Consumer deep dive: Understanding drip pricing under the DMCC
Introduction 2026 set to be a turning point for the industry. Video gaming global revenues approached US$200 billion last year and are...

/Passle/5c4b4157989b6f1634166cf2/MediaLibrary/Images/2026-01-28-11-42-24-951-6979f620da2c44bd51323e05.jpg)
/Passle/5c4b4157989b6f1634166cf2/SearchServiceImages/2026-02-18-09-26-38-715-699585ce9c1959162315c13f.jpg)
/Passle/5c4b4157989b6f1634166cf2/SearchServiceImages/2026-02-12-13-12-38-049-698dd1c64d2faa8c1a88c2ed.jpg)

