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Custobots and consumer law: Navigating the risks and opportunities of agentic AI

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Rachel Malloch
Managing Associate (Practice Development), London
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Kim Rust
Antitrust & Foreign Investment Associate, London

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Rachel Malloch
Managing Associate (Practice Development), London
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Kim Rust
Antitrust & Foreign Investment Associate, London

AI agents promise to revolutionise consumer markets — bringing both risks and opportunities. As agentic AI reshapes how we shop, businesses face new consumer law compliance challenges. We unpack current guidance on deploying AI agents and look ahead to consumer law in an age of “custobots”.

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ai, consumer protection

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Rachel Malloch
Managing Associate (Practice Development), London
Avatar
Kim Rust
Antitrust & Foreign Investment Associate, London

Get in touch

Avatar
Rachel Malloch
Managing Associate (Practice Development), London
Avatar
Kim Rust
Antitrust & Foreign Investment Associate, London

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